The Emotional Barometer

The world's first tool that measures what culture does to people, and makes them come back for more.

Bring It to Your Event
Measuring emotional impact for cultural institutions worldwide
The Problem

Culture loses because it lacks measurement

Cultural institutions spend billions. They count heads. They sell tickets, which only proves the marketing worked, not that the experience mattered. Nobody measures the one thing that counts.

🎫

Event Managers

You defend your budget with attendance numbers. But ticket sales only prove people showed up, not that anything happened to them.

🏛

Politicians & Funders

You fund culture because you believe in it. But you can't tell constituents what it actually did for them.

💼

Sponsors

Choosing between a sports event and a film festival? One has ROI dashboards. The other has hope.

How It Works

15 seconds. 5 questions. Proof.

After a screening, concert, or exhibition, audiences scan a QR code and answer five yes/no questions. No app download. Any phone.

1

Scan the QR Code

After the experience ends, a QR code appears on screen. Audiences scan with their phone camera.

15 seconds total
2

5 Yes/No Questions

Do I feel calmer? More present? Did my perspective shift? Do I feel more connected? Do I want more?

15 seconds total
3

Instant Emotional Flower

Responses bloom into a unique flower, a beautiful visual of what shifted inside. Shareable, personal, unforgettable.

15 seconds total
What We Measure

Not "did you like it?" but "did something shift?"

Five dimensions of emotional impact, grounded in neuroscience and wellbeing research.

1

Calmer

Right now, I feel calmer than before. Measures nervous system regulation.

2

Present

I feel more emotionally present. Measures attention and mindfulness shift.

3

Perspective

This helped me see something differently. Measures cognitive reframing.

4

Connected

I feel more connected to others or the world. Measures social cohesion.

5

More Like This

I would choose to experience more like this. Measures engagement intent.

The Flower & Garden

Where science meets beauty

Responses don't become a spreadsheet. They become a blooming flower. Every event adds to a growing garden.

For the Individual

See your unique flower bloom instantly. Save it, share it, post it. Over time, build a personal garden, a visual record of every cultural experience that moved you.

For the Institution

Individual flowers grow into a collective garden, a living, shareable proof of impact. Show sponsors a garden, not a bar chart.

Collect Your Culture

Every event earns a flower. Audiences return to grow their garden. "I have 47 flowers this year" becomes a badge of cultural participation.

Emotional ROI Report

Automated reports showing which events created the biggest shifts, across which dimensions. Sponsor-ready within 48 hours of your festival.

Works Across All Art Forms

One tool. Every cultural experience.

The same 5 core metrics adapt to any context. Questions dynamically adjust to the art form, keeping data comparable across categories.

🎬 Film Festivals
🎵 Concerts & Music
🎨 Exhibitions & Museums
🎭 Theater & Performance
📚 Literary Events
📺 Streaming Platforms
Who It's For

Built for everyone in the cultural ecosystem

Film Festivals

Prove your programming matters
  • QR codes for every screening
  • Film-by-film impact rankings
  • Sponsor-ready impact reports
  • Multi-language support

Museums & Galleries

Show what visitors feel, not just count them
  • Per-exhibition measurement
  • Visitor garden visualization
  • Funder impact evidence
  • Accessibility-first design

Cities & Governments

Defend cultural budgets with evidence
  • Cross-institution dashboards
  • Population-scale emotional data
  • Policy-grade reporting
  • Annual benchmarks
Get Started

Ready to prove what your events do to people?

One conversation. 20 minutes. We'll show you exactly how this works for your institution.

Let's Talk

markevitch@ikonotv.art